Discussion on TG Ecosystem Traffic and Rise Strategy

Introduction to TG Ecosystem Basics

TG is rapidly developing into the world's third-largest social platform, with monthly active users exceeding 950 million. As the mainstream communication tool for the 240 million population in the CIS region, TG also holds an important position in emerging markets such as India, Indonesia, Nigeria, and Iran. It is worth noting that the proportion of cryptocurrency users among TG users is not high, and in many countries, it is more commonly used as a daily communication tool.

The TG ecosystem is becoming increasingly完善, including channels, dynamics, live broadcasts, and other functions that have become important infrastructure and rise methods for developers. The mini-program ecosystem is developing rapidly, basically covering the types of WeChat mini-programs, and some innovative applications have emerged. The TG advertising system is not yet成熟, currently relying mainly on manual selection and simple personalized recommendations, lacking precise delivery capabilities. Some third-party advertising systems are trying to solve data-related problems through on-chain data and other means.

TG Traffic Rise Strategy

casual game blue ocean market

TG provides a huge traffic gap for overseas mini-games, and it is expected to achieve dual rise in user scale and penetration rate in the future. Currently, the penetration rate of TG mini-games is relatively low, leaving a lot of room for improvement. With the growth of the platform's user base and the evolution of mini-game formats, this field holds great development potential.

Project Positioning and Market Selection

The TG project needs to clearly define its target user group and regional market. It can be positioned from two dimensions: geographical location and Web2/Web3 users. The cultural differences in different regions are significant, and differentiated strategies need to be adopted. The currently common monetization model is a hybrid model of in-app purchases (IAP) and asset issuance. Customer acquisition mainly relies on the social fission of seed users.

CIS market opportunities

The CIS region is the core market of the TG ecosystem, not only because of the large number of users but also the high quality and stickiness of the users. Many well-known TG projects come from the Russian-speaking area. In contrast, markets like India have a large user base, but the user value is relatively low. Niche markets like Iran are also worth paying attention to.

rise strategy key points

1. TG has low development costs and high ROI, but lacks mature and scalable customer acquisition methods.

2. It is necessary to adopt a diversified rise path, continuously trying and optimizing.

3. Products should match user habits and platform characteristics, rather than pursuing an absolute "best".

4. To stimulate user participation and achieve a共同增长, rather than simply viewing users as traffic.

5. Design monetization models around value feedback to provide actual value to users.

6. Social传播策略: Add social features, design value chains, grasp cultural attributes.

With the continuous development of the TG ecosystem, more innovative traffic and rise gameplay will emerge in the future. Project parties need to gain a deep understanding of the platform's characteristics and develop targeted strategies to seize opportunities in this blue ocean.